A Touch of Glass UKapproached me because they didn’t have a presence online but knew that to start a brand new business they would need one.
I worked with the owner of A Touch Of Glass to create website that would have the main focus of converting a user that lands onto the site into a customer. We decided that the design of the website was to be simple and clear with more information about the core services that they provide, for this website the design wasn’t the number one thing to the client.
The main focus of this site was to appear on search engines using as much advertising softwares we could to boost the customer base. In order to do this we liaised with a Adwords Campaign company that specialised in the getting website into the Ads section of google.
To underpin the adwords campaign I set up Google Anayltics so we could measure the impact the campaign where having and set up goals on the site so we could see if the site was fit for purpose. Other technique to improve this was google tag manager so we could see when user where clicking in key areas of the site as well setting heatmaps to see if the site was laid out the most affected so the end users to use.